You don’t anymore seem to just have an online shop where shoppers will walk in, pick up some products and then walk out again. It has come down to being totally involved in your audience at all times. The buying patterns have changed! So what are they doing differently? The Social Era Is Upon Us
Those sites still rank well, they still get good hits and visits and will continue to do so, BUT – people are not buying like they used to. Until quite recently, it was really fine to have a website that had good SEO done on it. The times they are a-changing, faster than a speeding bullet. Gone are the days that you could build it, SEO it, link it and forget about it. It’s becoming more and more important to be involved with your website on an almost daily basis in order for you to get the best out of your site.
Once again – that is how it used to be – up to now… There’s A New Sheriff In Town
This obviously was an advantage to me, as Google is now THE place to be, with more than 60% of all searches done via it. Soon I cracked the Google code, and my sites started ranking in in no time. Suddenly there was a lot more work involved in getting a site ranked, us SEO guys started moving towards Google and helped to make them the giant they are today.
Buzzbundle to drive sales update#
(yahoo were the big boys then) Then came the big Yahoo update in 2007, which turned the tables. A couple of years ago, you could build a decent site, do some Search Engine Optimization, and within literally a few weeks, your site could be ranking no.1 in Yahoo. It is always interesting to note how people pay thousands of Rands for brochures and magazine ads throughout the year, but is not willing to spend one extra cent on their websites, yet they expect better return from it than the brochures and ads!! Most people think that “if you build it, they will come” sounds true for a website. And the fees I am talking about here are not hosting and domain name fees. If you are not willing to spend money on your website on a regular basis, you do not see it as an integral part of your marketing strategy. If you have questions or need more help please let me know, I have been marketing online since 2002 if I remember correctly and have run the complete mill 🙂 Why merely “having a website” doesn’t work This page is by no means exhaustive but I refer you to more in-depth sources on each topic ito services and training that will help you achieve success with your website faster. If you just want a website as reference for your clients or as a way to at least “have an online presence” then you need not worry about the information below. If you want to make a living and generate business from your website then this page is for you. Thus I do not apply any of the online marketing systems below on this particular site. I for instance use primarily as an education tool for clients like you and for prospective clients to educate them in the services that I offer and for their new website. Some want to make direct sales, some want to generate leads, some want to just have an online presence to give them legitimacy. People and companies have websites for different reasons.
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